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Maya Fine Jewelry

Brand package design

DESIGN PROBLEM: 

The aim of the project was to create a branding kit for Maya Fine Jewelry; a company dedicated to creating gold plated and fine jewelry for women aged between 25-45. Impressing such a specific audience meant choosing the right logo, the right color palette and visually connecting with the audience instantly. While starting from scratch for such a project gives you a lot of room for creativity, it also adds the pressure of making choices that will resonate with the brand as well as the final consumer.

DESIGN PROCESS: 

The design process involved studying the target audience and other products marketed in a similar category. I wanted to use pastel tones to keep the tone very subtle and elegant. I also chose fonts that felt luxurious but approachable so it was easier to connect with a wider set of people. I built the logotype around the alphabet ‘M’ and used it to create the silhouette of a woman wearing an earring. The other designs followed by keeping in tandem with this theme of subtle, elegant and minimal.

DISCIPLINES: 

Photoshop | Illustrator